Ramadan 2026
Strategic Vision

One Card.
Every Moment.

Celebrate the true spirit of Ramadan:
Modesty, Moderation, and the Joy of Giving.

ONE BANKWorld Elite
•••• 4291
Cardholder
Anannya Premium
Touch to Unlock Strategy
Explore

The ONE Promise

Responding to lived reality with human values.

Clarity

No Surprises.

We don’t sell illusions. We market Fixed Cost via SmartPay EMI to eliminate compounding anxiety. No hidden math.

Charity

Seamless Charity.

The Dignified Gift. A seamless "Spend & Give" mechanic. 0% fees on Zakat transfers.

All in ONE

Unified Ecosystem.

Built for the full Ramadan day. Seamless integrations with Foodpanda and Pathao for a tech-forward lifestyle.

The Product Suite

The Inflation Shield

Grocery
Preparation

Grocery Shield

Insight: Food inflation pressure

Manage the Iftar stock-up spike. 10% Cashback on weekly baskets. Convert bulk grocery bills > 15k into 3-month 0% EMI.

3-Mo 0% EMI > 15k
Home
Home

The Cool Home

Insight: Seasonal cooling spend

Pre-Ramadan Upgrade. 6-12 Months 0% EMI on Deep Freezers & ACs.

Walton • Singer
Kids
Kids

Secure Kids' Eid

Insight: Eid spend is protected

2X Rewards on children's wear. Safe late-night shopping—bank-grade security.

Aarong Kids
Travel
Travel

Homecoming

Insight: Transport +40%

Ensuring everyone makes it home. EMI on tickets > BDT 10k.

ShareTrip
Fuel
Transport

Fuel Shield

Insight: Fuel price volatility

Cashback on fuel during peak travel days. Easing the journey home.

All Stations
Tech for Good

Generosity,
Automated.

Your spending now serves a higher purpose. Seamless mechanisms for meaningful giving.

Meal for Meal

"You eat, they eat." For every Iftar meal ordered via Foodpanda, we donate one meal to the needy.

Foodpanda Exclusive

The 5K Promise

Generosity built-in. Any single card transaction over BDT 5,000 automatically triggers a meal donation.

Seamless Impact

Zero Fees

100% of your Zakat reaches the cause. We waive all transaction fees on transfers to verified NGOs.

Direct Transfer

The Ramadan Timeline

Value mapped to the daily rhythm.

10 AM - 2 PM

Logistics

The Planner

Mindset: Low energy, high logistics. We secure Priority Delivery Slots for your grocery orders so you skip the queue.

Priority Slots Wellness Checks
4 PM - 6 PM

The Rush

Inflation Fighter

Mindset: High stress. Rushing to put a decent meal on the table before the siren.

10% Grocery Cashback Buy 1 Get 1 Iftar
8 PM - 4 AM

Night Owl

Digital Native

Mindset: Post-Taraweeh digital leisure. Safe shopping and food ordering.

Secure Night Shopping Foodpanda Rewards Send Digital Eidi
Execution

Digital Content Calendar

Omnichannel deployment schedule.

Phase
Dates
Theme
Key Message
Key Channel
KPI
Pre-Ramadan
Feb 10 - Feb 28
Preparation
"Stock up now, pay later."
Social + Push
Card Activation
Early Ramadan
Mar 01 - Mar 10
Charity
"Your Zakat, 0% fees."
Email + In-App
Zakat Vol.
Mid-Ramadan
Mar 11 - Mar 20
Shopping
"Eid style for the family."
Reels + TikTok
POS Spend
Late Ramadan
Mar 21 - Mar 30
Travel
"Safe journey home."
SMS + GDN
Travel Booking